OLLY specializes in vitamins & supplements, focusing on the science-backed aspect of their products. To reflect the bold colors used in the packaging and marketing, my redesigned icon library consists of a vibrant palette, with each icon getting three bright colors. The clean edges and often geometric shapes of the icons also speak to the scientific aspect of the branding.
Color was crucial for creating these eye-catching icons, so I explored a few different ways in which the colors might interact with each other. I love to always physically sketch before I touch anything in Adobe Illustrator.
Design Direction: Juliana Arthuso, JP Danley
