All magical girl Aika wants is to be a normal girl living a normal life. Pretty Pretty Please I Don't Want to Be a Magical Girl is an animatic pilot created by Kiana Khansmith which follows the story of Aika desperately trying to escape the duties of her magical girl job.
When creating the new logo, I drew inspiration from the visuals of existing magical girl stories like Winx Club, Steven Universe, and The Powerpuff Girls. Aika is a little rough around the edges when it comes to her fighting style, so I hand-drew MAGICAL GIRL to give it a more relaxed look. Elements of Aika are also injected into the logo, such as the heart cutout in the M and the swashes of the script typeface.
The client originally had a hand-drawn logo and wanted to fix the negative space issues as well as improve the typography. We explored many directions and ultimately landed on one that best encapsulated the spirit of the show—friendly yet graphic, and very sparkly. ✧˖°.
Illustration: Kiana Khansmith, Jonah Cabudol-Chalker